There are several ways to use embroidery on corporate wear, but what is the BEST way?
Above all, the best way to use embroidery on corporate wear is to do it in a clean, professional manner. When someone says “corporate logo apparel”, you’re probably picturing a logo on the left chest of a polo shirt. Where that is a good solution for a lot of businesses, we know that there is much more involved than just slapping a logo on the front of a shirt and calling it a day.
Embroidery brings a look and feel of high-value to apparel. Despite being a tried and true decoration method used throughout time, embroidery is not limiting to your logo design; there are thread colors to match any colors in a logo to make sure your apparel is completely on brand.
According to ASI’s Global Impressions Study of 2016, logo apparel generates thousands of impressions worldwide. That’s why it’s very important to make sure you order the right type of corporate apparel for your business. You don’t want to just blindly order logo apparel without the guidance of a brand specialist, because you’d be risking ordering an item that doesn’t make an effective impact on your target market.
In an effort to make sure you are getting the most bang for your buck when adding embroidery to your corporate apparel, we suggest following these guidelines to help maximize your spend and brand’s exposure:
Think outside the box
Left chest placement is great. It’s where people naturally look when you reach out for a hand shake, it’s right out in the open when you’re standing behind that tradeshow booth, and it offers a clean and reasonably sizes area to place your brand.
But how about standing out in a different way by sewing your logo in a different place — for example the edge of the sleeve or under the collar in the back, for a more subtle and unique attraction? We do this instead of left chest, as well as in addition to left chest embroidery for our customers all the time. Why not double your exposure, right?
Understand who and what the brand is for
Companies need logo apparel for a variety of reasons; however, at its simplest, corporate logo apparel consists of clothing items for your company’s employees meant to maintain brand consistency for customers that come in contact with your brand. Before ordering, you must ask these two crucial questions:
Who is the apparel for?
Are you ordering apparel for a labor-intensive group such as construction workers, or are you looking to outfit your office? Already, there are major differences in the types of clothing that will work best. Depending on the group for whom you’re ordering, they will have different expectations for fit, comfort, safety and durability.
What is the apparel for?
Chances are, there’s a specific reason you need corporate apparel. Is it for an event? Employee recognition? Everyday wear? If you’re ordering clothing for an event such as a trade show, you’ll probably want to go with a simple collared shirt for professionalism. On the other hand, if your clothing is an employee recognition gift, you’ll want a high-quality comfort item such as a fleece jacket.
Work on your design with a professional
Designing great-looking company apparel is more complicated than you may think! There are some things that are better left up to a brand specialist in the selecting and ordering process. For example, a professional can help you understand how the stitch count of a clothing item may affect your design. Or educating you on the true differences between men’s and women’s apparel and styles. Additionally, brand specialists can advise you on appropriate material and color choices for your apparel.
The purpose of branding is to create a distinct and lasting impression of a company. Effective branding creates a unique, persistent identity that people associate with quality, origin, personality and preference. Yet building a brand can require considerable investment and time. Corporate apparel offers a cost-effective branding option. Adopting corporate apparel has both internal and external benefits for a company.
But we understand. There is a lot that goes into ordering the perfect corporate apparel and it can be overwhelming. Chat with us, brand specialists and custom apparel extraordinaires, and our tips will help guide you along the path of ordering the perfect apparel for your company: 423-43TEASE.