What is negative space, and why is it so important? In design, negative space is the background or area around the subject in an image, while positive space is the subject itself. Artists use positive spaces and shapes to cleverly carve out shapes in negative space.
Well-known brands like FedEx, and the USA Network are prime examples of how successful negative space designs can be. Just as important as the image itself, negative space helps to define the boundaries of positive space and brings balance to the overall design. From beer bottles, to custom T-Shirt graphics, these well-done examples of negative space will help inspire your next design.
How to achieve negative space in your design
If you are thinking about introducing a negative space graphic in your logo, or custom T-Shirt design, the results can be stunning. Whether you are hiring an artist or designing for yourself, negative space designs can be complicated to execute.
The First thing to keep in mind is restraint. Do not go overboard with making sure your design is noticeable. One of the most attractive aspects of negative space designs is their subtlety.
The Fourth aspect of your design to pay close attention to is your use of text. Some negative space designs use just text to define the space, while others use just graphics. In the case that you use both text and graphics, make sure that you are not overcrowding the overall design.
Need some help bringing your design to life?
Get a custom quote on your next apparel purchase. Rick’s Tease offers Screen Printing, Embroidery, and Custom T-shirt Design. Check out our other blog topics for more T-Shirt Design Ideas.